Use case
Drop the emails that bounce, refresh the contacts that went stale, fill the blank fields, and resolve duplicates, all from one account.
A CRM decays on its own. People change jobs, emails start bouncing, records get entered twice, and data goes out of date. Left alone, routing misfires, scoring drifts, and marketing sends land in spam traps. Cleaning it by hand never keeps up with the rate it goes stale.
This is about maintaining a database you already have: validate, de-duplicate, and refresh on a schedule. If instead you have a fresh but incomplete list and want to fill the blank fields, see Enrich records.
Validate, refresh, and complete the database in one pass, then load the clean file back.
Check every email for syntax, DNS, MX, and mailbox, and flag the invalid and risky ones so they come off before the next send.
Validate a whole segment or the full database in one pass when you are cleaning at scale.
Fill the blank fields, emails, titles, and company data, on the same records while you clean.
Refresh missing or stale phone numbers, with no charge when no number is found.
Your CRM export, returned clean: each email marked valid or dropped, stale contacts refreshed, blank fields filled, and a status column so you know exactly what changed.
| Contact | Phone | Status | |
|---|---|---|---|
| Erin Walsh | ewalsh@tidewater.com | (919) 555-0146 | Validated, refreshed |
| Old alias | bounced@deadmail.com | n/a | Dropped, invalid |