ScraperCity for home services marketers

Where home services lead gen teams start

Companies that sell leads or marketing to contractors need a list of contractors first. On ScraperCity they search by trade, using Apollo for named firms and Google Maps for local crews.

• Most of them use the Apollo Scraper, and landscaping dominates their keywords: landscaping services, design, construction, maintenance and architecture.
• Their Apollo searches also cover solar companies and roofing contractors.
• Several run the Google Maps Scraper for hvac repair, plumbers, tree surgeons, pool builders, and stove and log burner installers.
• Many validate their lists with the Email Validator. A few search the Local Business Database by the Plumber category and the Lead Database by the construction industry.

Every example here is a search run by a home services lead gen company on ScraperCity.

A worked example: tree surgeons in a county

Imagine you run paid ads for arborists and want new tree care firms to offer a lead package to.

1. Search by trade. Enter tree surgeon and each town in your county into the Google Maps Scraper at $0.0099 per business.
2. Choose who to call. Sort by review count and keep firms that list a website, so you can see how they market today.
3. Add emails. Look up who runs each firm on its website, then give that name and the domain to the Email Finder at $0.05 per email found (FREE if not found). You pay only when it returns an address.
4. Verify. Run the emails through the Email Validator, and keep the phone numbers from Maps for a call follow-up.

Working a contractor list

A contractor list works best with phone numbers attached, since owners are often out on job sites.

• Keep every phone number from Maps results so reps can ring owners directly.
• For a sole trader with only a name and town, Skip Trace can look up contact details at $0.0199 per result (searches with 0 matches are billed as 1 result).
• Split lists by trade, since a plumber and a pool builder respond to different offers.
• Check emails with the Email Validator right before each campaign so the sending domain stays healthy.